Multivista启动新网站，增强客户体验

Author:莫妮卡·米勒·罗杰斯（Monica Miller Rodgers）

“People think they know what we do, but they have no idea…”

“Finally, my friends and family will understand what I do!”

“整个公司迈出了巨大的一步！”

这些只是多维斯塔推出它的几个情感new website在2017年9月。确定有必要更好地支持客户，加盟商和销售人员，该网站被引入了更简化的内容，浏览内容和更容易获得支持服务。

“We’ve traditionally focused primarily on an outbound sales approach,”said Rosie Knox, Multivista’s VicePresident of Marketing.“We came to realise, though, this left a lot of questions for our customers and potential partners visiting our website ahead of those sales calls. We offer an entire suite of full-service solutions and needed a better way to tell our story and let others know who we are and what we’re all about. With our new website, we’re now easily able to do that.”

What’s new?

为了使消费者通过网站的旅程更加轻松，更合乎逻辑，确定了三个关键更新：

1. Service specific content

2. Customer specific content

3. 特定于行业的内容

新区域从9月至11月分为三个阶段。在第一阶段，为服务开发了简化的内容，例如事实和数字，视频样本和联系表，包括：

• Photo

• 视频

• Webcams

• UAVs

• 3D扫描

在第二阶段,新内容是专注于bringing the customer further into the website by providing specific persona information for:

• 开发商和所有者

• General contractors

• 设施经理

• 建筑师与工程师

• 商人

• 政府机构

In the third and final phase, the website demonstrated how Multivista supports the industries of:

• Healthcare

• 教育

• 政府

• Multifamily housing

• Custom homes

• Commercial

• Infrastructure & Civil

• Industrial & Factory

While the consumer site was being released, the company also launched a 10-page microsite with helpful franchisee-specific information about the business opportunity and what to expect when considering a Multivista franchise.

• 弗兰奇e Opportunity

我们是谁？

新网站的另一个关键领域是讲述多维斯塔的故事。通过与现有客户进行的广泛研究，该组织开发了一个解释器视频，该视频侧重于提供的服务程度以及客户如何受益。

“With our recent acquisition by Hexagon, we aimed to inform our customer base and potential customers and partners how we fit into the overall organisation, and how our services and software support their needs,”said Knox.“While preparing for the website revamp, we found out many of even our current customers weren’t aware of everything we could do for them. Video provided the perfect means to share our story and bring awareness to those who can benefit from our offerings.”

访问新的Multivista网站here。

Visit the new Multivista Franchise websitehere。